Lisa Jordan Beauty and Fashion Blogger
Lisa Jordan is a full-time beauty and fashion blogger from Cork. She has recently stared her own beauty range “Luna” which include hair, and makeup products. Lisa trained with the popular makeup brand Mac and has years of experience in the industry. She recently was part of a new series aired on RTE “Salon Confidential” which was based in a Dublin salon. Like most beauty influencers Lisa has had numerous workshops around the country, where she does makeup demos.
Lisa’s Online Influence
Lisa started blogging about four years ago as a way of sharing of love of makeup and fashion. In her first week of blogging she gained over 10k followers on Facebook alone. Lisa has since gained a large social media following with her Instagram account having over 114k followers. She also has over 80k followers on Facebook and an adoring fanbase on Snapchat. Her Snapchat really shows off her personality as a bubbly and extremely funny lady. She also regularly shares adoring snaps her little girl “Pearl” who is just 15 months old.
Luna by Lisa Jordan
Lisa’s website “justjordan.ie” is full of beauty, fashion, lifestyle and pregnancy blogs. Her fashion and beauty sections both have links to all the products discussed on her website. Lisa is popular for her sense of fashion and works as a fashion and image consultant. She also has an online store “lunabylisa” where her products can be purchased, or you can view a list of her stockists. Her newest product is a set of four lip glosses for €30 which has been a huge hit with her fans. She also has a duo liquid eye shadow pack which retails around €25. Currently she is working on two more makeup products due to be released soon. To follow her on any of her social media platforms I have included links below.
Jennifer Wrynn and Ciara O’Doherty Charging Extreme Mark-Ups
Two ladies that have had a lot of media attention recently is Jennifer Wrynn and Ciara O’Doherty. The Irish Mail on Sunday published an article claiming that both Jennifer and Ciara had been selling products at an extremely inflated price. It was claimed that accessories sold at Jennifer’s store in Dublin and on Ciara’s online store were the same products available from online discount Ali Express. Jennifer responded saying that she does source the accessories sold in her store from Asia. Both women have defended the mark-ups referring to the different expenses incurred in running a business.
Some of the prices charged for these items were up to eighteen times higher than that available from Ali Express. Considering that double or three times the amount is normal for mark-ups how can these extreme mark-ups be justified to business costs. Are consumers aware of these types of mark-ups or is this a price their willing to pay for convenience. As these extreme mark-ups are not illegal it poses a question as to how many other cases like this that we the consumers are unaware of.
All businesses deserve the right to charge extra to cover costs incurred in running a business. But these mark-ups I think go above and beyond that, they do not protect the consumers and cannot be good for the reputation of the business. These women have been unfortunate to have been publicly called out on their mark-ups, but I am sure they not the only businesses that have done so. Maybe we need better protection for the consumers to prevent this from happening or at least to make the consumers aware of it.
Jennifer is a hat designer who runs her own ladies boutique in the Powerscourt Centre in Dublin. She has a following of over 33k on Instagram and over 100k followers on Facebook. She also runs her own blog where she blogs about her travels, work and fashion.
Ciara is a Fashion Stylist and Lifestyle blogger who runs her own online boutique selling hair pieces. She has a following of over 38k on Instagram and over 12k followers on Facebook. She also runs a YouTube Channel where she Vlogs on fashion, travel and career tips.
Tara O’Farrell is one of Irelands top makeup artists. Tara aged 31 from Dublin has a degree in marketing. She is highly popular among brides for her talent with wedding makeup and has done makeup for celebrities such as Kim Cattrall. She has also worked as model with various different Model Agency and as appeared numerous times on TV3’s Xpose and Ireland AM. This lady regularly does makeup demos at the Pippa O’Connor workshops as well as running her own master classes all over Ireland.
Tara’s Online Following
This lady has an impressive online following having over 105k followers on Instagram alone. Her Facebook page boosts over 68,000 followers and she has accumulated a large Snap Chat fan base over the years. Tara runs her own blog “tara-makeup.com” where she covers all areas of beauty, fashion and makeup. She also blogs on travel, lifestyle and home.
Snap Chat and Instagram stories is where Tara shares most with her fans. She uses these platforms daily to share fashion tips, beauty demos and chats about general day to day topics. Tara has recently announced that her and husband Daniel are expecting their first baby. So, I am sure we can expect some of her future blogs\snaps to include pregnancy and baby related topics. If you are interested in following Tara I have some link to her Instagram and Facebook accounts below. Also, for those of you who would like to check out her Snap Chat you can find her @tara_makeup. If you enjoyed this blog post please check out some of my other blogs on social media influencers.